Acclaimed Musician 3LAU Launches First NFT Album on Origin’s Dshop
San Francisco, California, 02/17/2021 / SubmitMyPR /
Origin Protocol has announced the launch of a vinyl NFT collection on Dshop, its decentralized e-commerce platform. The launch will make use of the platform’s upgraded features, which allow creators to sell redeemable tokens directly to their fans.
Top blockchain influencer and renowned musician 3LAU has partnered with Origin for the three-year commemoration of his Ultraviolet album, making it the first to be sold as an NFT. Starting February 25 at 10 pm ET, 3LAU fans will place bids on one of 33 NFTs for the next 72 hours. After February 28, winners will be able to redeem these for special edition vinyls, unreleased music, unique experiences, and bonus song NFTs. More details can be found on the event’s website.
“Through NFT Dshops, our goal is to help artists retain ownership of their work and run their business independently, using technology to reach their fans directly and find a new source of revenue during COVID-19. Dshop will enable creators to come up with various physical product offerings to pair with their audiovisual NFTs,” said Matthew Liu, Co-founder, Origin Protocol.